1. What is your brand position? What unique value does your brand offer? Why would someone choose your brand over a competitors?
2. What is your brand promise? What can people (whether they be clients, employees, or partners) expect from your interactions, every-single-time, without exception?
3. What is your brand personality? How would you describe your brand to someone using only 5 adjectives?
4. What is your brand story? How does the history and story of your organization add value and credibility to your brand? Why is this a story worth listening to?
5. What are your brand associations? What are your colors, fonts, logos, name? Does these attributes accurately represent your brand position, promise, personality, and story?
